I was just having a conversation yesterday with someone about Kingsman: The Secret Service, a film that gets better every time I see it. If I ever end up with the free time to do so (ha!), I should write a piece about the way that film systematically dismantles every single idea that props up the James Bond franchise, and does so while also playing as a surface-level blast of big nasty fun.
Samuel Jackson's bad guy character in the first one was fun, an effete Randian weirdo with an almost pathological aversion to blood. His plan was a despicable one, and like most great movie bad guys, he genuinely thought he was doing something good for the world.