AUSTIN - It was smack dab in the middle of last year's SXSW festival that "Veronica Mars" made news with their massively successful Kickstarter campaign, so it seems only right that they would bring the film to premiere at the festival this year. As someone who enjoyed the show enormously while it was on the air, I am relieved to report that the film felt to me like it successfully recaptured the spirit of the show's first season. My only question at this point is how it will work for audiences who didn't see the show, which, based on the ratings, would seem to be pretty much everyone.
In the series, Veronica was a typical 15-year-old girl living in Neptune, California, a small community with a pronounced class struggle going on, until her best friend Lilly Kane (Amanda Seyfried) was murdered. Veronica's father Keith (Enrico Colantoni) was Neptune's sheriff, and when he became convinced that Lilly's billionaire father was the murderer, it ended up ruining his reputation. Someone else was arrested and convicted, and Keith ended up opening a private investigator's office. Veronica's mother left, and Veronica ended up channeling all of her private pain into working for her father and, on the side, working to solve Lilly's murder. The entire first season of the series dealt with that one story arc, and week to week, Veronica also got involved in cases that centered on her high school peers. It was a winning formula, with a very sharp verbal sense of humor and a willingness to tackle some ugly, difficult topics in the process like date rape, steroid abuse, alcoholism, and the death of the middle class.