"Ouija" is professionally made, a classically-styled ghost story/mystery, and perhaps the single strangest piece of product placement ever made. It is also, unfortunately, so by-the-numbers that it feels like it was made by a computer program designed to simulate horror films.
Juliet Snowden and Stiles White have been co-writers on films like "The Possession" and "Knowing," but this time out, White is also directing. He knows what he's doing, and the way the film is made, it looks and feels exactly like it's supposed to feel. It is the very model of what Blumhouse wants to make. It's slick. It's simple and self-contained. It has a very immediate and understandable hook. It should work.