One of the things I like about James Franco is that he seems to constantly be thinking about art, and he takes advantage of the opportunities he is presented in a way that feels genuine to me.
Take, for example, "The Color Of Time." You can purchase the film on digital stores right now, like iTunes, Amazon Instant Video, or Google Play, but you probably have never heard of it. He's got a pretty great cast in it. Mila Kunis, Jessica Chastain, Zach Braff, and even Bruce Campbell are part of the movie, which was adapted from the poetry of CK Williams.