One of the words that was used most frequently when describing "Rise Of The Planet Of The Apes" was "surprise," and with good reason. After all, the previous attempt to bring the long-running science-fiction franchise back to life was a nightmare, a truly terrible film that is a narrative disaster even among the narrative disasters that mark many of Tim Burton's lesser films. It seemed like Fox had limped along trying to get an "Apes" movie made for so long that they were willing to try anything.
Scott Frank came close to getting a film make called "Caesar," and it sounded like he was on the right track. His basic idea started with a Fox-mandated remake of "Conquest Of The Planet Of The Apes," but went in a very different direction. His film was designed to be a hard-science story about what might happen if we made the advance in genetic modification that would lead to apes that spoke and thoughts the same way we do, and he researched the state of the art of motion-capture and character animation.
This was around the end of 2008, the start of 2009, and when he moved on, Fox must have remained excited about the basic idea. Rick Jaffa and Amanda Silver pitched their own origin movie, using alzheimer's research as the jumping-off point, and they ended up writing the film that Rupert Wyatt directed. That film, featuring a performance by Andy Serkis as Caesar, wasn't the biggest box-office hit of 2011, but it was a film that was respected and liked and that people were pleasantly delighted by, something that almost always ends up creating more passionate fans. It's one thing when we've all got some pop culture icon jammed down our throats. Even when it's done well, it feels pre-packaged. But when something that we aren't expecting wins us over, we tend to be much more passionate about it.