More and more often, Twitter is a place where movie news breaks even before a studio can put together a press release, and in some cases, things that are said on Twitter give us a glimpse of the corporate process that no press release would address.
Today, Adam McKay (who uses the handle @GhostPanther on Twitter) had this to say:
So bummed. Paramount basically passed on Anchorman 2. Even after we cut our budget down. We tried.
Now, he's only got 140 characters, so he doesn't really offer up any details, and he hasn't followed up when questioned today, so it's unclear if they're able to take the film anywhere else. I was actually surprised to see that this was a Paramount film, although maybe McKay had to offer it to Paramount first as part of his production deal for Gary Sanchez Productions. The first film was released by Dreamworks, and I wonder if they get a shot at it now that Paramount's passed.
[UPDATE: McKay just Tweeted the following at 4:15 PST -- To all who asked: no we can't do Anchorman 2 at another studio. Paramount owns it.]
As recently as a few months ago, when I spoke to Paul Rudd and Steve Carrell on the set of "Dinner For Schmucks," they seemed excited about what they were discussing as a follow-up, and a cast like this seems to be a studio's marketing dream come true. I'm a little puzzled how, in this climate of sure-things-only, Paramount just turned down a movie that would star Will Ferrell, Steve Carrell, Paul Rudd, David Koechner, Christina Applegate, and more, especially after the way the first film performed on home video and the way its grown a fairly substantial cult since its theatrical release.