Just before Toronto this year, I saw a great documentary about The White Stripes on a Canadian tour, and I was bummed the film didn't get more buzz coming out of the festival.
I think it was just a case of it not being quite the right fit for Toronto. I have a feeling it's going to do much better with the music-savvy crowd at SXSW this year.
I reviewed the film from Toronto, and the more I've thought about it, the more I liked it. Jack White is one of the last great press-loving rock stars, and his persona in both this film and "It Might Get Loud" was hilarious and impressive.
If you didn't read my earlier review, you can check it out here.
And then take a look at the press release sent out by SXSW to me this afternoon: