It's interesting... the studios made such a big deal at first about how 3D was going to be the thing that drove people back to the theaters, and based on the performance of "Avatar," they could make that case quite successfully right now.
And yet all I'm hearing right now is about the push to get 3D into the home, and with the Consumer Electronics Show in full-swing in Vegas right now, there's tons of breaking news about the format and what we can expect from it every day. Sony made a splash this morning with the following news:
Culver City, CA (January 7, 2010) – To coincide with the rollout of 3D electronics hardware from Sony Electronics, Sony Pictures Home Entertainment (SPHE) today announced the studio will begin releasing 3D content on Blu-ray Disc™ worldwide in 2010.
The first planned SPHE Blu-ray 3D release will be the recent animated blockbuster “Cloudy With A Chance Of Meatballs,” timed to the availability of Sony Electronics’ 3D compatible BRAVIA® LCD TVs and 3D compatible Blu-ray disc players in the summer of 2010. More information about the upcoming Blu-ray 3D edition of “Cloudy With A Chance Of Meatballs,” as well as other future SPHE Blu-ray 3D releases, will be announced in the Spring of 2010.
“3D entertainment on Blu-ray is poised to revolutionize the home viewing experience in much the same way that high-definition televisions and Blu-ray Disc have over the past several years,” said SPHE worldwide president David Bishop. “SPHE is proud to lead the way in providing compelling 3D entertainment to complement the new hardware entering the marketplace.”
I fully intend to pick up one of those BRAVIA 3D sets when they're released this summer. I know people who are saving money for that new Apple tablet thing... not me. I want a 3D HD set and a compatible player, because I've seen a few tests that have blown my mind.