It's opening weekend for the year's first giant-scale blockbuster.
It's just not happening at a theater near you.
At this point, I think it's safe to say that the launch of a AAA-title in the gaming world is just as big a cultural moment as the release of any movie, and if you want to argue it purely on an economic level, then many game releases are bigger than their movie counterparts at this point.
Monday night at midnight, I was smack dab in the middle of seeing "Among The Living" at the SXSW Film Festival, a completely lunatic new horror film from the French filmmakers behind "Inside" and "Livid." When I travel to Austin, I stay with my favorite married couple, Aaron and Kaela, and it's become a home away from home for me. Aaron's a filmmaker, but he is also a rabid gamer, and while he was having a great time seeing films at SXSW, he had made arrangements months earlier to be busy with something else while I was watching that midnight movie. By the time I got back to his house, he had already gotten "Titanfall" up and running, and he was neck-deep in the campaign mode.