According to Paramount, what I'm linking to today isn't technically a teaser trailer. It is "an announcement piece." Now, I'm not familiar with that term, but I guess it's good that they describe this as something other than a trailer, because by any conventional standard, this would fail as a piece of advertising.
Paramount's in an interesting position on this one. After all, "Rango" is the follow-up collaboration of director Gore Verbinski and Johnny Depp, the first thing they've done together since the release of the final movie in the "Pirates Of The Caribbean" trilogy. Verbinski intrigues me because despite this enormous financial success of that trilogy, I don't get the feeling he's a mainstream guy at heart. I've met him and spoken to him a few times, and even when he was battling deadlines and dealing with the international salesmanship that goes with making a blockbuster, there was a piece of him that felt like it was watching all of that with bemused detachment.
This project has the vaguest synopsis possible at this point: "The story of a chameleon with an identity crisis." That's all the studio has released. That and a cast list that includes Depp, Isla Fisher, Abigail Breslin, the newly-omnipresent Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone, and, most intriguingly, Timothy Olyphant as "The Spirit Of The West," whatever the heck that means.