Today, we are going to see the premiere of not one but two new trailers for "Paul."
What, you may ask, is "Paul"? Well, chances are if you're a regular reader of the blog, you are already well aware of this Simon Pegg/Nick Frost comedy, and you probably know that Greg Mottola directed it and Seth Rogen is contributing the voice of the titular alien, an all CG character in the film.
The general moviegoer, though, still has no idea what or who "Paul" is, so this is the week all of that starts to change. Today, the UK version of the trailer is live right now, and we'll see the US trailer premiere online in just a little while.
Mottola suggested on Twitter that there are differences between them ("The UK one is IN COLOUR!"), but we'll have to compare to see what they are.
Simon Pegg was also busy on Twitter making sure to let people know the moment it went live, and he sounded like he's excited but nervous ("*Tucks balls away*. It's time."), as I imagine anyone would be when finally kicking off the campaign for something they're so personally invested in.