<p>Steve Carell and Paul Rudd co-star in &quot;Dinner for Schmucks,&quot; opening next week.</p>

Steve Carell and Paul Rudd co-star in "Dinner for Schmucks," opening next week.

Credit: Paramount Pictures

The M/C Interview: Paul Rudd loves 'Schmucks'

The actor discusses why he made it, working with Jay Roach, and farce

Every married couple has "the list."

You know what I mean, too.  Each spouse gets their fantasy list of celebrities they are allowed to indulge any carnal fantasy with if the opportunity ever arises, which it won't, which is the point.  It allows you to admit some stray desires to your spouse safely, under the guise of a game, and then it removes the threat of temptation.

The problem if you work in a business like mine is that celebrities don't just remain images on a TV screen.  I end up interacting with them all the time, and in many cases, you end up in a strange vaguely familiar relationship with them that lasts for years in some cases.  I'm not presumptuous enough to call these people my friends, but I would say you end up being friendly with them, almost as a side effect of just doing the job.

In my case, I had a moment where "the list" became a terrifying prospect, because I'm fairly sure Paul Rudd sits very near the top of my wife's list.  She's not alone, of course, thanks to the almost mythic power of "Clueless" on the girls who saw it at the right age.  Rudd is one of those actors who has always been fairly charming, since his first major roles, and who continues to redefine himself as he works.  When I was invited to the set of "Forgetting Sarah Marshall" in Hawaii, it was amusing to watch how even the actors who didn't need to be on-set decided to hang around for weeks after they had to be there in some cases.  Often when a film is on location, actors will fly home when they aren't needed, but with "Marshall," there was none of that.  People stayed.  It was probably the longest I saw the various member of the Apatow repertory company all in one place.

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<p>Robert Downey Jr. and Zach Galiafinakis co-star in the new Todd Phillips comedy 'Due Date'</p>

Robert Downey Jr. and Zach Galiafinakis co-star in the new Todd Phillips comedy 'Due Date'

Credit: Warner Bros./Legendary

Zach Galifianakis teams with Downey Jr. for 'Due Date' trailer

Plus a first look at a more serious side in 'It's Kind Of A Funny Story'

I've been watching Zach Galifianakis live onstage here in LA for years now, and it's been strange watching him explode in popularity in the last year since the release of "The Hangover."  It's not even like he was new to movies, but for whatever reason, "The Hangover" turned him into a sudden star, and so it shouldn't be a surprise to see movies being built around his particular comic persona.

If I had to describe that persona, I'd go with "seriously mentally unstable man-baby."

At least, that's what he played in "The Hangover," and that looks to be exactly what he's playing again in the new film from Todd Phillips.  I thought the script for "Due Date" was familiar stuff, funny but definitely a rehash of very familiar ground that we've seen in movies like "Planes, Trains & Automobiles."  Take two mismatched people, stick them together on a hellish road trip, and wait for the comic hijinks to ensue, right?

Casting Galifianakis opposite Robert Downey Jr. is smart casting.  And it looks like there could be some genuine friction between the two of them based on the first trailer for "Due Date," released today.  The problem I'm having is that it just all feels so familiar.  The film may turn out to be very funny in context, but it's one of those films where I think even the most casual moviegoer is going to be ahead of the story from the very start, and no matter how well acted, I'm not sure you can win an audience over completely if they're sitting and waiting for story beats to play out.

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<p>Anthony Hopkins has his one eye on his two sons in an exclusive new image online today for next year's Marvel adaptation of 'Thor'</p>

Anthony Hopkins has his one eye on his two sons in an exclusive new image online today for next year's Marvel adaptation of 'Thor'

Credit: Marvel Studios

'Thor' and 'Captain America' confirmed for 3D conversions

Plus Marvel reveals more of their Comic-Con plans

If you'd asked me a few days ago what the most eagerly anticipated panel at Comic-Con was, I would have said "Tron," but now, I don't think that's true.  I think the events of the last few days and the announcement this morning, via Geoff Boucher at the Hero Complex blog, that both "Thor" and "Captain America" will be given the full 3-D treatment before they are released next year makes the Saturday evening Marvel panel the single most important hour for anyone who's covering the event, and for any fan who has any interest in understanding what the next few years of Marvel movies might look like.

When I visited the set of "Thor," a day I hope we get permission to write about soon so I can finally explain some of the enthusiasm I've got for the film, it was obvious that the conversations were already underway about whether or not to release these movies in 3-D.  With "Captain America," the discussion about shooting it in native 3-D was still ongoing, and according to Boucher's article, they actually had Joe Johnston direct a test using the 3-D cameras.  He didn't like the process at all because of the way the gear changed the style of shooting he wanted to do on the film.  He just didn't feel comfortable using the big bulky 3-D rigs.

So now it looks like we're going to see films that are being shot and immediately handed over to 3-D conversion teams a full year before they're in theaters, with all the visual effects work being produced for 3-D specifically.  That last detail may not sound like a big deal, but it could easily make the difference in how the films work visually and how well they integrate the process with the storytelling.

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<p>The ensemble cast of the new horror film 'Devil,' sharing the elevator that is the film's central location.</p>

The ensemble cast of the new horror film 'Devil,' sharing the elevator that is the film's central location.

Credit: Universal Pictures

Watch: M. Night's name main push behind creepy new 'Devil' trailer

Can the Dowdles kickstart this anthology franchise?

What day is it?  What time is it?  Where am I?

I keep waiting for the twist ending to this week, but I have a feeling I'm just wrapped up in that build-up to Comic-Con whirlwind, and until I'm done with that convention, I don't think things are going to ease up.

As a result, yesterday pretty much vanished without a trace.  The trade-off is that I now have all of Wednesday here at the house, and I plan to try to post about 99 article.  Or six.  Something like that.  We'll see what things look like by Thursday morning.  The point is that I've got a lot of content for you, and before I head to bed, I wanted to catch up on a few things that broke while I was doing things like writing up a set visit, visiting another set, and prepping for some of the crazy stuff going down at Comic-Con next week.

First, have you seen the "Devil" trailer?

I've been an ardent supporter of the horror career of John Erik Dowdle and Drew Dowdle, his creative partner/brother, and considering the heat I took for supporting their unfortunately underseen "The Poughkeepsie Tapes," it's extra-nice to hear the buzz I've been hearing for their new film "Devil," and to see a trailer that promises a crazy, stylish little dark "Twilight Zone" style thriller.  This is the first release under a new anthology banner, presented by M. Night Shyamalan, and it's based on a story idea by him, with the screenplay written by Brian Nelson.  The Dowdles were the ones picked to direct the first film and kick off "The Night Chronicles," and despite the rumors in the days after the release of "The Last Airbender," they've certainly got M. Night's name front and center in the ad campaign that this kicks off.

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<p>Nicolas Cage stars as wizard Balthazar Blake in the new fantasy-comedy 'The Sorcerer's Apprentice,' in theaters everywhere this week.</p>

Nicolas Cage stars as wizard Balthazar Blake in the new fantasy-comedy 'The Sorcerer's Apprentice,' in theaters everywhere this week.

Credit: The Walt Disney Company

The M/C Review: 'The Sorcerer's Apprentice' offers inconsequential fun

Film works thanks to charm of cast, breezy approach

Seeing this film within two day of also seeing M. Night Shyamalan's feature film version of "The Last Airbender" helped me clarify some thoughts about this entire school of "actors waving their arms around while CGI happens" action movies.

Because ultimately, no matter how you dress it up, that's what these movies boil down to, and it marks a radical and in some ways depressing evolution for the "action" movie.  I'll say this much... "The Sorcerer's Apprentice" is charming, and it's an easy sit, and there's a genuine oddball chemistry between Nicolas Cage and Jay Baruchel that goes a long way to convincing an audience that these two are involved in something that actually matters, something with some real stakes attached, and not just a bunch of people waving their arms around while some CGI happens.

Based loosely on the classic segment from "Fantasia" featuring Mickey Mouse and Yensid the Sorcerer, the film tells the story of a kid named Dave who stumbles into a magical store when he's on a field trip with his class as a pre-teen, only to attract the attention of Balthazar Blake (Nicolas Cage), a powerful sorcerer who has been waiting for centuries to find someone who can become the Merlinium, a direct descendent of Merlin himself.  Thanks to a magic ring that was designed to recognize the Merlinium when he shows up, Balthazar is sure that Dave is the person he's been waiting for.  In his brief few moments in the store, Dave manages to accidentally free Balthazar's most powerful adversary, the dark sorcerer Maxim Horvath (Alfred Molina) and set off a chain of events that ends with young Dave thinking he's crazy, humiliated in front of his friends.

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<p>Nicolas Cage and Jay Baruchel star as master and student in the new big-budget fantasy adventure 'The Sorcerer's Apprentice'</p>

Nicolas Cage and Jay Baruchel star as master and student in the new big-budget fantasy adventure 'The Sorcerer's Apprentice'

Credit: Walt Disney Company

Watch: Nic Cage and Jay Baruchel discuss 'Sorcerer's Apprentice'

Plus Drew McWeeny knows magic

I'll have my review of "The Sorcerer's Apprentice" up very soon, but for now, let's give Nicolas Cage and Jay Baruchel the floor to explain the film to you directly.

As I've said, we do most of the press days for these films in the same place, and in some cases, we're running up and downstairs all day for different movies, sometimes three at  time.  It's a circus, frankly, and what makes it work is the insane amount of effort spent by the publicity people wrangling the talent and the tech crews and the journalists and the other studios and somehow making it all work.  At worst, I have to wait around a little bit longer than I planned and eat a free dessert.  It's punishing, back-breaking work.  Like building the Railroad, but harder.

Here's an example.  I actually heard a conversation between two people who were seriously overheated about something, like some genuine indignity had been done to them.  They were both positively lathered over having had to "do that thing with the ball."

I listened while I waited to start my interviews.  These two people were both eating plates literally piled with food, had magazines out they were reading, and were just grousing about how "that guy was so pushy, right?"  And I was wondering what could possibly have set them off.  I did each of the interview rooms that was set up, and each one went well, and as I was finishing the final interview of the group, the Nicolas Cage/Jay Baruchel interview you see imbedded above, someone asked if I had taken my turn with the plasma ball yet.

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<p>Liv Tyler and Edward Norton appeared together at the premiere for 'The Incredible Hulk' at Universal Studios Hollywood.</p>

Liv Tyler and Edward Norton appeared together at the premiere for 'The Incredible Hulk' at Universal Studios Hollywood.

Credit: MTV

Edward Norton issues statement, wraps up long weekend of 'Hulk' news

As the 'Avengers' moves on, so does the actor

I had no idea the weekend would play out like that when I put up the first piece on Friday about Edward Norton not being asked back as The Hulk for "The Avengers."  The back and forth of the statements released to HitFix from Marvel President of Production Kevin Feige and Edward Norton's WME representation was feisty, to say the least, and the story seems to have spread everywhere.

This morning, though, it feels like this chapter came to a close with the release of a statement by Edward Norton on his Facebook page, and thankfully that statement is not an escalation of the already-existing tensions.  Instead, it's simply Norton gracefully saying that he enjoyed playing the part and he looks forward to seeing who is next to play the iconic role.

So despite all the sound and energy this weekend, nothing's really changed.  Well, Devin Faraci's running the rumor that Joaquin Phoenix might be up for the role, and it makes a certain kind of sense.  I've been told Phoenix was actually in the running for the part when they did the reboot with "The Incredible Hulk," and the art department actually worked up some Phoenix-as-Hulk art at the time.  So maybe Marvel's figuring they've already got the design part down if he comes onboard, right?

Look, whoever it is, I'm obviously still very interested in "The Avengers."  The real shame of it is that I thought they had the cast right.  Whoever you cast as Banner needs to be able to stand toe-to-toe with Robert Downey Jr. and look like he can actually hold his own in an intellectual back and forth with the guy.  I would love for the human scenes in the film to be as exciting as any of the superhero stuff, and I hope when Marvel does hire a new Banner, they end up with someone who brings real weight to the table.

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<p>Next time The Incredible Hulk shows up onscreen, in 2012's 'The Avengers,' it will be a brand-new actor playing the role of Bruce Banner.</p>

Next time The Incredible Hulk shows up onscreen, in 2012's 'The Avengers,' it will be a brand-new actor playing the role of Bruce Banner.

Credit: Universal/Marvel Studios

EXCLUSIVE: Marvel confirms they will hire new 'Hulk' for 'The Avengers'

As HitFix reported Friday, Edward Norton will not return to role of Bruce Banner

[Update - Sunday, July 11 2:10 PM PST: Edward Norton's agent responds to Kevin Feige's statement below.]


As HitFix exclusively reported yesterday, Marvel Studios has now confirmed that it is moving forward on development with their summer 2012 blockbuster "The Avengers," and they have decided not to cast Edward Norton in the key role of Bruce Banner, aka The Incredible Hulk.

In a statement sent in direct response to yesterday's story from the set of "Captain America" in London, Marvel Studios President of Production Kevin Feige forwarded the following exclusively to HitFix:

"We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in the Avengers. Our decision is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble, as evidenced by Robert, Chris H, Chris E, Sam, Scarlett, and all of our talented casts. We are looking to announce a name actor who fulfills these requirements, and is passionate about the iconic role in the coming weeks."


And that, as they say, appears to be that.

Fan reaction regarding Norton's departure from the role has been vocal, and there has certainly been much outrage at the idea of such a major piece of the puzzle being recast.  There are also fans who are so anxious to see any version of "The Avengers" onscreen that the individual casting is less important to them than the issues of villains or storyline.  One thing that is interesting in the statement is the indication that they are, indeed, looking for a name to replace Norton, and not an unknown.  Who they pick will ultimately determine whether this continues to be an issue for fans or not.

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<p>Miranda Cosgrove at the press day for 'Despicable Me,' the new animated comedy</p>

Miranda Cosgrove at the press day for 'Despicable Me,' the new animated comedy

Credit: HitFix

Watch: 'iCarly' star Miranda Cosgrove on her role in 'Despicable Me'

She's seventeen, she could buy and sell me, and she's normal?I Madness

If you ever want to put the magnitude (or lack thereof) of your own accomplishments in this world into perspective, I recommend interviewing Miranda Cosgrove.

When I was her age, I was basically a fire hazard with a driver's license, a complete hormonal lunatic who ran roughshod through my family life and my part-time job and my school year.  My junior year is a blur, and I'm genuinely lucky I lived through it, being as stupid as I was.  At 17, I couldn't be trusted to get from point A to point B without screwing it up.

Miranda Cosgrove runs an empire.

Sure, she's got help, but this is a 17-year-old who has already headlined a TV phenomenon (Nickelodeon's "iCarly") and who is just kickstarting what looks to be a huge pop music career.  She's got an army of motivated fans, and she seems to be blissfully normal and scandal free.  In conversation, she's bright and engaged and an utter professional.

Depressing.  Suicidally depressing.  I'm over twice her age, and I still feel like I'm doing good if I make it out of the house without forgetting my belt.

After the interview, she was kind enough to sign a CD cover for a five year old friend of Toshi's, and that CD cover pretty much blew that little girl's mind.  I may not have much sense of Cosgrove apart from her performance in "Despicable Me," but it's obvious that she's very important to a generation of little girls.  I'm always curious about what it is that causes a fanbase to latch on like that, which is why I'll always approach something like "Twilight" with genuine curiosity.

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<p>Jack Rebney is infamous from a YouTube video of outtakes from a commercial he starred in years ago, and he's the subject of the new documentary 'Winnebego Man'</p>

Jack Rebney is infamous from a YouTube video of outtakes from a commercial he starred in years ago, and he's the subject of the new documentary 'Winnebego Man'

Credit: Kino International

The M/C Review: 'Winnebego Man' and 'Cropsey' are strong limited release documentaries

Flawed films both offer enough to be worth seeing

"Winnebego Man" is not, to my great surprise, the documentary about the socially awkward hippie who dropped out and retreated to the wilderness with his girlfriend, only to get them both eaten by a Winnebego.

It is, however, an ugly close-up look at a particular flavor of modern fame that is also explored in a different light in another documentary, also opening in limited release today, and taken together, "Winnebego Man" and "Cropsey" are interesting glimpses at the way our culture is shaped by media, the way media can affect an individual when caught in its unblinking gaze, and the notion of truth as captured by video and by word of mouth.  Both films are flawed, but they are dealing with such compelling ideas that I don't mind, and in fact, I think they're significant because of what they say about where we are now.

The age of YouTube is an unforgiving one.  One mistake, and you will be immortalized, roasted, parodied, chewed up and spit out.  Just ask the Star Wars Kid how rough it can get.

There is a hunger for human failure, and video cameras have made what used to be a personal and temporary thing into the potential for sudden international notoriety.  Jack Rebney, the subject of "Winnebego Man," was just trying to film a sales video for the Winnebego company when he stumbled into his fame via a series of profane and furious outtakes that were leaked.  I'm not sure how I've managed to go this long without seeing any of the clips that seem to be fairly omnipresent on YouTube, and if you're in the same boat, allow me to introduce you to the miracle of Jack Rebney's vocabulary, which I warn you is decidedly not safe for work:

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