One of the primary things that has made Mark Millar, Matthew Vaughn, and Jane Goldman such a logical and fruitful collaboration is their shared love of the subversion of the overly familiar and a real knack for finding what's fun or interesting about an archetype and turning it inside out. They did it with "Kick-Ass," and now they seem to have perfected the model with "Kingsman: The Secret Service."
The easy pitch for "Kingsman" would be "an R-rated version of 'Harry Potter' by way of James Bond," and that's not inaccurate. But it doesn't fully encapsulate all the ways that "Kingsman" works, and this is as aggressive a slice of mainstream entertainment as I've seen in recent memory. Fast and brash and told with a dangerous amount of cheek, this feels like a reaction to the Bond films in the same way that "Raiders Of The Lost Ark" was a reaction to the old Republic serials.