Well, you can't accuse Warner Bros. of playing this one down.
I'm already watching people moan and groan on Twitter and message boards about the claim that this is "the motion picture event of a generation," but if any upcoming film gets to claim that early, the last two "Harry Potter" movies would fit the bill.
I find the films sort of amazing. The fact that they even finished the series with the original cast in place is remarkable. The fact that there's been a learning curve and we're actually seeing the films continue to get better as they wind up to the finish is almost beyond belief. Shouldn't they just be coasting? Shouldn't they be phoning it in by this point?
That trailer is not the sign of a franchise that is phoning it in. This looks so ambitious, and it looks like they know that they get to basically play the entire two films at a crescendo that they've earned in the previous six movies. Ralph Fiennes is so freaky in that make-up, and the digital work they've done on him works perfectly. It doesn't look like an effect. It looks real. And it looks wrong.
The kids have grown into really strong actors, the world has grown darker in keeping with the ideas each movie deals with, and the magic has grown into something potentially scary and dangerous this time around.
These are going to be huge, both in impact and in content, and I can't wait.