When I joined HitFix for the site's launch, it was not an easy or an automatic decision. I spent months considering it, and in the end, I did it because I had faith in the team that was being assembled by Greg Ellwood and Jen Sargent, who were the ones who had the idea in the first place. In the years since then, I have seen just how good they are at identifying a goal and then mobilizing whatever it takes to make that idea come to fruition.
For example, one of the goals they had was to create an event that is part of the overall Comic-Con experience, and they set out to conquer preview night. At this point, it's safe to say that the Wednesday night HitFix party has become something that people look forward to, something that they enjoy each year. The canniest part of the plan was staking out Wednesday, when people are still fresh and full of energy and excited for the event to begin.