Welcome to The Morning Read.
What a morning. Although I haven't seen it yet, "My Soul To Take" is getting some blisteringly bad reviews from even the most forgiving horror fans, and one of the things I keep reading is that the 3D conversion was a particularly wretched example of the process. I have to give real credit to Warner Bros. for issuing the following statements about "Harry Potter and the Deathly Hallows Part I" just a little while ago:
"Warner Bros. Pictures has made the decision to release 'Harry Potter and the Deathly Hallows - Part 1' in 2D, in both conventional and IMAX theaters, as we will not have a completed 3D version of the film within our release date window. Despite everyone's best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality. We do not want to disappoint fans who have long-anticipated the conclusion of this extraordinary journey, and to that end, we are releasing our film day-and-date on November 19, 2010 as planned. WE, in alignment with our filmmakers, believe this is the best course to take in order to ensure that our audiences enjoy the consummate 'Harry Potter' experience."
They say they're still releasing the final film in 3D in July of 2011, which now just feels strange, but the idea of a studio saying that they are intentionally backing off a 3D conversion for technical reasons is impressive. I wish more studios would take a hard look at what they're releasing and ask if it really works and if it offers anything to the audience.