One of the hardest parts of covering a film festival is setting your priorities. I know people who will only go see a film if it's something they believe is going to get a theatrical release. They figure their readers only care about films they're going to get a chance to see. Other people take the exact opposite approach, skipping movies they know they'll see later in favor of obscure programming that might well disappear into a void.
I try to strike a balance between the familiar and the unfamiliar, the known and the unknown, and sometimes, I regret not seeing something when I get the chance. At Sundance this year, I felt bad about missing "Holy Rollers," but now it's opening in limited release already and I got the chance to catch up with it.
Films about drug culture typically fall into one of two shapes. Either they serve as cautionary tales about they toll that addiction takes, or they serve as cautionary tales about the dangers of dealing. "Holy Rollers" is one of those "dangers of dealing" movies, a based-on-a-true-story about the rise and fall of an ecstasy smuggling ring from the late '90s. The thing that makes the story unique is the same thing that made them so effective as smugglers: they used Hasidic Jews as their drug mules, correctly guessing no one would search or even suspect them.