This one's been in the works for a while, but today, it's official: Godzilla lives again.
Warner Bros. and Legendary Pictures are set to resurrect the giant lizard for another rampage in 2012, and they're expected to announce a director shortly. Thomas Tull, chairman and CEO of Legendary, is a not-so-secret fanboy, and "Godzilla" was one of the properties he coveted from the moment he became involved in the film business. Today's announcement is the culmination of well over a year's worth of intense negotiations, and in Variety's announcement today, Tull had this to say:
"Godzilla is one of the world's most powerful pop culture icons, and we at Legendary are thrilled to be able to create a modern epic based on this long-loved Toho franchise. Our plans are to produce the Godzilla that we, as fans, would want to see. We intend to do justice to those essential elements that have allowed this character to remain as pop-culturally relevant for as long as it has."
Tull understands the appeal of the iconic monster, and Legendary has every intention of making Godzilla one of the primary properties that they build their business around in years to come. This isn't an announcement of one movie... it's an announcement of a new brand.