Warner Bros is, in my opinion, the model of what a modern movie studio can be.
That doesn't mean I think every one of their films is a classic or that every decision they make is perfect. I just mean that they manage their assets as well as any company could, and in the process, they actually seem to support filmmakers in taking risks sometimes.
Running a studio has very little to do with the love of movies, and that makes film fans absolutely mental sometimes. Deservedly. I find decision-making infuriating sometimes from a creative point-of-view, but taken simply as numbers in a ledger, some of those choices end up making a lot more sense. What's great is when the artistic and the financial occasionally collide.
I'm not remotely surprised to hear that they've set a release date for "Sherlock Holmes 2." As recently as a month ago, Jude Law was denying that the sequel was going to happen, but now there's a release date of December 16, 2011 set for the film, something that was announced at a presentation this morning in New York by Warner chairman and CEO Barry Meyer.
If I were a Warner Bros. stockholder, I'd be pretty excited about the information Meyer gave to them today according to an article in the Hollywood Reporter. In addition to confirming the "Sherlock Holmes 2" date, he talked about the end of the biggest franchise in Warner Bros. history, the "Harry Potter" films. It now seems that "Harry Potter and the Deathly Hallows: Part II" will hit theaters in 3D on July 15 on 2011, wrapping up a franchise that's going to end up being worth somewhere around $7.5 billion worldwide.