`Comic-Con: 'Knights Of Badassdom' conquers Hall H with 'True Blood,' 'Firefly,' and 'Community' cast
SAN DIEGO - Saturday was a strange and sort of wonderful day in Hall H, and it felt like panel after panel had somehow slipped one by the programmers. I love it when the films that play in Hall H are the things that need attention, not the things that have already had more than a little hype ahead of time. For many people, the "what the heck was THAT?!" discovery of this year's Comic-Con was Joe Lynch's "Knights Of Badassdom." I thought the entire panel was entertaining and funny and confident, and it seemed to convince the tough audience sitting around me as well.
There's no denying the high concept of "Knights" is pretty much as niche nerd specific as possible, and that can be tricky when a distributor is thinking about how to sell something, but the film benefits from having a cast that is suddenly very high-profile and easier to sell. You're looking at a lot of overlap from different types of fandom, plus a sort of cumulative marketability that comes from the sort of cross-platform buzz you can generate with these people involved. If there's one thing I learned from this year's convention, it is that television draws huge crowds, bigger than the movie panels this year, and should not be underestimated as a commercial force.