It's come up so quick this year that I'm having trouble believing that South By Southwest is finally underway today.
I'm here for the entire film portion of the festival, and for those who haven't been here, you may not realize that SXSW is not just about movies. There is also a major Interactive conference, and an amazing Music festival. Interactive runs concurrently with film, and Music starts just as Film is ending. The net result of all of this is that Austin is absolutely, no question, 100% bananas for the next 15 days or so.
I'm here for Film, though, and unless I can wrangle my way into the show Fiona Apple is playing, all of my events are Film oriented, and I thought before we get going, it would be good to look ahead at what you can expect from our coverage.
For example, TONIGHT kicks off the festival for me. I'm going to see a Norwegian dark fairy tale called "Thale," then the premiere of Joss Whedon and Drew Goddard's genre-bending "Cabin In The Woods" serves as the centerpiece premiere, and then it's off to the South Lamar Alamo for a midnight screening of "[REC] 3," the latest chapter in the dark and disturbing Spanish horror franchise.