"But it's already played."
There is no greater currency in the press at a film festival than the word "premiere." And that word can mean a great many things. There are regional premieres. North American premieres. US premieres. Or, in the best case scenario, world premieres. If you've got a movie no one's seen, and it's by someone who has a track record, that is bait on a hook. And sometimes, it seems like it's important to see something first.
Take Michael Moore, for example. He's got a track record. There are plenty of things of Michael Moore's that I like. I think you will find few more ardent "TV Nation" fans than me. But he's been away from the game for a while. And tonight, he had a film premiere at the Princess Of Wales theater. I could have gone to that. I will see it tomorrow. There were plenty of people who were there, who were super-curious about the film. It was one of the main things they're covering, and they wanted to see it first for any number of reasons. I'm looking forward to it, and I'm trying not to read anyone else's reaction to it yet. But for me, there was only one place that was essential on Thursday night in Toronto. The Ryerson Theater. Midnight.