Boy, the Internet is gonna break today.
As if there weren't already a thousand breathless rants revving up on message boards everywhere about the "Justice League" rumor that broke a few hours ago, there's also a new "Star Trek Into Darkness" poster that reveals…
… well, I'm still not sure what it reveals.
The people who point out that the poster seems to mimic some of the imagery and layout of the posters for "The Dark Knight" are correct, and that's really no surprise. Marketing tends to have one truly new idea in film marketing every few years and then ten thousand echoes of that one new idea. Marketing is all about successfully selling something, so if there's a campaign that pushes a film to a billion-dollar worldwide gross, of course the marketing people are going to cannibalize that campaign for years afterwards, as often as they can until it doesn't work anymore.
The use of the Starfleet Delta emblem suggested by the shape of the destruction is a strong visual element… and definitely calls back those "Dark Knight" posters, which must be frustrating in a way. After all, if it works, and if that destruction plays a key, iconic part in the story that JJ Abrams and crew are telling in the new "Star Trek," then that's a good idea for the poster. But the comparison is going to dog them no matter what, and in the hour and a half since the poster arrived online, that's all I've seen.
Boy, the Internet is gonna break today.
I have a serious question for the team that Warner Bros. is putting together on what will no doubt be one of their biggest films of 2015: do you really want to spend the next two and a half year basically riding Marvel's tail, imitating every move they make, or do you want to start building a stand-alone film universe in which you can do almost anything?
I ask because right now, Warner Bros. is setting itself up for a fall. They are making choices that look from the outside to be made out of a kind of corporate fear instead of setting the stage for themselves in a way that will both excite fans and invite in new viewers. They are dealing with several different factors that seem to be causing this potentially-costly poor decision making, and they need to carefully consider what they're doing before they commit to things.
According to Latino Review this morning, Darkseid will be the threat that will unite Batman, Superman, Wonder Woman, the Green Lantern, Martian Manhunter and more, and if that's true, then more than ever before, it looks like they really are trying to do exactly the same thing "The Avengers" did, but skipping all the carefully-laid groundwork that made it so exciting when "The Avengers" finally happened. Darkseid is the ruler of Apokolips, and he has consistently proven himself to be one of the biggest threats in the DC Universe.
I'm not shocked to see mixed reactions to Judd Apatow's new film "This Is 40." At this point, Apatow is making fairly personal films, and there's a voice to these movies that isn't going to please every single audience. But that's exactly what I like about his work in general. I like how particular those choices are, how close to the edge of unlikeable he allows his characters to be. So often, people have their rough edges sanded off by studio movies, so someone's either all good or all bad, and I think any rational adult knows that simply is not the case.
Pete (Paul Rudd) and Debbie (Leslie Mann) were stand-out character in "Knocked Up" when they first appeared, and while this isn't a direct sequel to that film, it makes sense that Judd would return to them to tell this particular story. The age of 40 is a major milestone, but I'm not sure it means what it used to mean. I'm 42 now, and I feel like my adult life is still revving up. It used to be that 40 was a shift into middle-age, but these days, people end up switching careers several times and reinventing themselves and 40 is now often an age where people are still figuring themselves out.
I was going to write a formal review of "Universal Soldier 4: Day Of Reckoning," and then I put it in the player tonight and the following happened on Twitter:
"Okay, 'Universal Soldier 4,' here's your chance. Thrill me.
I will say that it's a good sign that the first face I see in the film is Scott Adkins. That guy is awesome.
So far, Adkins seems to be doing nice work playing a sensitive father dealing with a personal trauma. When does he kick someone's spine out?
I'll say this much for 'Universal Soldier 4': I'm 40 minutes in and I have no idea what the hell is going on.
I am compelled to keep watching if only for the freaky Jean Claude Van Brando thing they're going for. #thehorror #thehorror
Scott Adkins just got superpowers. Not sure why, but Scott Adkins with superpowers means I keep watching.
Two, two, two times the Adkins! Two, two, two times the confusion!
I love that Adkins is in 'Zero Dark 30," but watching this, I wonder why they didn't send him after Bin Laden alone. Woulda been easier.
Another way they could have improved 'Zero Dark 30'? Jean Claude Bin Laden.
John Hyams loves 'Blade Runner,' 'Apocalypse Now,' and dudes kicking holy hell out of other dudes."
Technically, I feel like I could leave it at that and we'd be good. That is a very accurate moment-to-moment summary of how odd it is to sit through the film, but I do have a little more to say about it. When I say I had no idea what was going on, that's not hyperbole. There were stretches where I was baffled by the things people were doing or the way they were behaving or just the simplest of exchanges between them.
It blows me away when I see some of the work being done in videogames today. I spend very little time writing about games here on the site, and part of the reason for that is that when I play a game, it is (A) far too infrequently for my tastes and (B) the way I choose to escape from that analytical mode that I'm in while watching pretty much any film or TV show these days. I love games. I love the way they've evolved over the years. And while I have strong opinions about the games I play, that has not been something I've consistently voiced over the years.
Right now, what intrigues me is the way the marketing of games is getting very sophisticated. The campaign for "Halo 4" was impressive, with that one live-action commercial that was produced by David Fincher, and I really dug the "Grand Theft Auto V" trailer that was recently released. But when it comes to really pulling out all the stops, I'm going to have to give it up for Ubisoft's new ten-minute sneak peek at the highly-anticipated "Far Cry 3."
It does not seem possible that the next Sundance Film Festival is just over a month away now.
I mean, we're still waiting on screening dates for some of the Christmas movies, and now we're already poring over the Sundance announcements so we can figure out who's seeing what when Team HitFix descends on Park City once again for the start of the fest on January 17, 2013.
I know that I'm on midnights duty, as always, and in festival after festival, some of my favorite experiences come from the midnight line-ups. It was at Sundance two years ago that I witnessed that amazing meltdown during a screening of Lucky McKee's "The Woman," and last year, I had my socks knocked off by "V/H/S," the anthology horror film.
Looking at the titles announced today, the first thing that jumps out is the follow-up to that anthology, and I had to laugh when I saw that they've titled it "S-VHS." There will come a point when no one is alive who understands those two titles or remembers what they refer to, but for those of us who lived through the video revolution, that's immediately funny. I'm excited to see the filmmakers behind "The Raid" involved in this one, and Eduardo Sanchez, who can be described as a pioneer of the found-footage genre, is also joining the roster. Throw in Jason Eisener, the sociopath behind "Hobo With A Shotgun," and it sounds like it's going to be another huge kick.
Hey, guys, I don't want to speak out of turn, but I have a sneaking suspicion that James Gunn, who is writing and directing "Guardians Of The Galaxy" for Marvel, likes really, really dirty jokes.
I can't prove it, but it's just one of those feelings I get. Maybe it's because I've seen his Troma movies. Or because I've watched his "PG Porn" shorts or because I saw "Super," his deranged little riff on the superhero film, or because he is pretty much a non-stop blast of filthy and funny on Twitter. If you've seen "Slither," then I think you've got the basic idea, which is that there is no line James Gunn is unafraid to cross for no other reason that It amuses him.
The first thing I heard today about "Guardians" was that they're about to start screen-testing guys for the lead, and it's a cool short list of guys who could all bring something different to the part. I like Joel Edgerton a lot, but don't know Jack Huston at all. I haven't watched "Boardwalk Empire" yet, and if he's in something else I've seen, I don't recognize the name. Jim Sturgess was really good in "Cloud Atlas," and I'll have my full review of Eddie Redmayne in "Les Miserables" soon. The name that mosts interests me on this list is Lee Pace, who was really good in "Twilght: Breaking Dawn, Part 2." Yes, I know I just put the phrase "really good" in the same sentence as the title of that film, but Pace shows up and it's like he's just stepped in from another much more fun version of the franchise. He could be a great unexpected choice for Peter Quill, who is half-human, half-alien, and the leader of the Guardians.
Looks like Warner Bros. decided it's time to start telling the general public that "Pacific Rim" is on the way, and not a moment too soon.
I'm as sold as sold gets when it comes to this giant summer movie directed by Guillermo Del Toro. If you want backstory, go check out my write-up from this summer's Comic-Con presentation for the film. I'm looking forward to sharing my impressions from a set visit I did as well, but for now, it's time for Warner to kick off what looks like a dense set of viral marketing materials that are all landing today in different places.
I think Wired has a pretty great one, and if you want to know what makes Del Toro's approach to this material special, I think a close-up examination of a blueprint for one of the film's Jaegers is a good place to start. I love that all of the Jaegers have names, that they're not just generic robots. These things have character, each one driven by a team of neurally-linked pilots who are put through hell during the combat we'll see in the film. The film imagines how the world might respond if giant monsters started to pour forth out of some hole in the middle of the ocean, and the response the film suggests is the Jaegers, giant robots that each country contributes to a sort of general world defense organization called the Pan Pacific Defense Corps.
Well, imagine that.
Ever since they announced that the newest film in Fox's X-Men series would be called "Days Of Future Past," fans have been waiting to see how one of the most popular and enduring storylines from the comic would be adapted, and how it might unite the first three films in the series with "X-Men: First Class," and now Bryan Singer has revealed some casting news that is very exciting.
Earlier this morning, Singer posted the following to his Twitter account:
"I'd like to officially welcome back James McAvoy, Jennifer Lawrence, Michael Fassbender & Nicholas Hoult to #XMEN for #DaysOfFuturePast"
Great. Fassbender and Lawrence are on fire right now career-wise, so I'm glad they've worked out deals to make sure they play Magneto and Mystique again. I think they were both vital parts of making "X-Men: First Class" work in the first place, and they are important parts of the story moving forward.
It is amazing to me that we are this close to the release of "Star Trek Into Darkness" and no one has been able to confirm the identity of the bad guy in the film so far.
There was a period of time where everyone was absolutely sure that Khan was going to be the villain again, and even when I got JJ Abrams to state on the record that he was not going to be the bad guy, people insisted that they were sure. Benedict Cumberbatch, best known right now for his outstanding work in the BBC's "Sherlock," was eventually cast as the film's antagonist, which would seem like very strange casting for Khan.
We're about to start finally getting concrete information about the film, and I am eager to see the nine-minute opening sequence that will be screening in front of "The Hobbit" at every IMAX screening when the film opens next month. I would imagine that opening will clearly establish the tone of the new film and give us some idea of where things are going to head in terms of story.