With this week's 'Wolverine' and 'Iron Man 3' trailers, has our spoiler culture reached an event horizon?
I think I've reached my saturation point.
I know that sounds weird considering who I am and what I've published over the years, but it's true. And if I'm reaching my breaking point, I can't imagine what it feels like for people who just want to go see movies, have a reasonably unspoiled experience, and enjoy the things they see.
I published something earlier this week about the spoiler that was not so subtly hidden in the six-second sneak that James Mangold released for the trailer for "The Wolverine," and frankly everything about this sentence makes my nose bleed. I think this whole trailer for the trailer thing is gross, and it speaks to this artificial sense of frenzy that studios try to create. While I know plenty of people who want to see "The Wolverine," I don't know a single fan who felt so crazed about it that they needed to see six seconds of footage one day, twenty seconds the day after that, and then two different trailers today. In the span of three days, I've gone from having seen nothing from the film to being totally sick of the film, and it's got nothing to do with the film. It's all about suddenly feeling like it's everywhere, and I'm seeing things I'd rather not see out of context. As my friend Damon said on Twitter…
@houx If it's 6 seconds, then twenty, then two minutes, mathematically we should see the film Thursday and all of the footage shot by Friday.
Obviously, the rest of this article is going to deal in things that you might not want to know about movies that are not in theaters yet. Maybe. I'm giving you the general warning now to cover anything I might discuss below, because I am hyper-aware these days of how much it means to people to have the choice about what they do or don't learn before they sit down in a theater.