HitFix Film Editor Drew McWeeny appears on CNN to discuss Disney's purchase of Lucas Films. Drew discusses what this purchase means for the fan base. See the video here.

HitFix CEO, Jennifer Sargent was interviewed by USA Today discussing the emergence of Silicon Beach as a tech hotbed. Read the full article, "Silicon Beach emerges as a tech hotbed".  

• - Television Event Calendar featuring must watch events for every day of the week 
• - 7 categories of push alerts, personalized for readers’ favorite TV shows 
• - Addictive commenting feature surrounds content to spur conversation around TV topics
• - Oscar, Grammy, Emmy and Golden Globes awards pools
• - The latest TV news, recaps and analysis streamlined for easy, touch-screen navigation
• - Ability to set e-mail reminders for events within the calendar
• - Easy content sharing via social media

HitFix CEO, Jennifer Sargent was interviewed by SoCalTech. Read the full interview, "Interview with Jennifer Sargent, HitFix". 

Los Angeles, Calif., February 25th, 2011 – Entertainment news and events site HitFix.com unveiled a new game today for fans of “American Idol” inspired by Fantasy Sports. HitFix’s Fantasy Reality TV League for “American Idol” will allow fans of the country’s most popular television program to compete against each other in predicting this year’s “Idol” champion.

Although American Idol has been underway for several weeks, HitFix's Fantasy League (http://www.hitfix.com/AmericanIdol) has been designed to start when the show announces the top 24 contestants on Thursday, Feb. 24. At that time, players will be able to create their own private leagues or join site wide-open leagues. The player with the highest score across all leagues will be crowned the 2011 HitFix Fantasy American Idol Champion.

In an added bonus for “Idol” fans, former Idol veterans Phil Stacey and Melinda Doolittle, who finished 6th and 3rd respectively in season six, have signed on to also test their skills in predicting who the nation will crown the next “American Idol.”

HitFix made it a priority to ensure Fantasy Idol has a broad appeal. HitFix CEO Jennifer Sargent explained, “We wanted to create a game that would be fun and engaging for casual fans of the show as well as diehard ‘Idol’ lovers. After examining dozens of formats and scoring models we’ve come up with a game that’s easy to play and understand, but has enough depth to be interesting.”

The game play itself is fairly straightforward. Players will “drag and drop” pictures of the Idol contestants to rank them from best to worst. When a contestant is eliminated, players will score points based on where that contestant fell in their rankings. As the show eliminates different contestants, fantasy players will be able to revise their rankings every week.

HitFix Editor-in-Chief Gregory Ellwood commented, “Fantasy Football or Basketball is great if you love sports, but what if reality TV is your passion? We wanted to give people who might not be into sports a chance to compete against each other in an arena that’s familiar to them.”

Along with Stacey and Doolittle, HitFix Executive Editor and veteran “Idol” blogger Dan Fienberg, Yahoo Music Managing editor Lyndsey Parker and reality TV blogger Rickey Yaneza will also participate in the league. The American Idol contestant rankings of all five featured players will be made public so all Fantasy Idol players can benefit from the knowledge of the experts.

HitFix’s Fantasy Reality TV League for “American Idol” will end in mid-May when the nation crowns the show’s 10th winner.

For more info visit HitFix.com/AmericanIdol

About HitFix

Profiled in BusinessWeek as one of “America’s Most Promising Start-ups,” HitFix is the ultimate destination for 18-34 year olds to discover what’s next in entertainment news and events. HitFix is led by experienced Hollywood insiders and journalists whose insightful, timely editorial content complements the HitFix Forecast.  The site is updated hourly and reaches over 1.5 million unique visitors per month.

For more information visit www.hitfix.com, www.facebook.com/hitfix,www.twitter.com/hitfix or www.youtube.com/hitfix.

HitFix's Alan Sepinwall is featured in Slate.  Read the full story,  Alan Sepinwall changed the nature of television criticism. But can you be both a rabid fan and a thoughtful reviewer?

HitFix is happy to announce that a new mobile version of our website is now available for browsing on iPhone/iTouch and Android capable phones. 

You can access it on your phone by typing the same handy URL: HitFix.com.

Whether it''s the latest "Mad Men" post on Alan Sepinwall's What's Alan Watching blog or breaking movie news on Drew McWeeny's Motion Captured blog, HitFix fans can stay up to date with the conversation wherever their phone takes them.  You can also easily find the same news and analysis, photo galleries and popular features such as our groundbreaking event calendar just a few clicks away for when you are on the go.

The new mobile site joins HitFix's acclaimed iPhone app which can be downloaded here.  

Now, we know what you're asking, "When is an Android app and Blackberry version of the site coming?"  Patient HitFix fans.  They are on the way.  Moreover, get ready for a whole new homepage and site design for HitFix over the next month.  We've heard your suggestions and have taken them to heart in our new look.  You'll also be seeing other new features such as instant alerts and more.

In the meantime, check out the brand new HitFix mobile site today!

If you have any questions or comments about the new mobile site, please contact HitFix at support@hitfix.com.