LOS ANGELES, November 14, 2013 -- HitFix (www.hitfix.com) today announced the hiring of entertainment industry veteran Lesley Kallet Rose as their new Chief Operating Officer. In this role, Kallet Rose will be responsible for day to day operations, driving product development and related traffic growth and maintaining distribution partnerships, reporting directly to HitFix CEO and co-founder Jennifer Sargent. Kallet Rose comes to HitFix following a nearly 10 year tenure at AOL, where she most recently served as General Manager of Moviefone, during which time she oversaw original video franchises including the award winning Unscripted series, which delivers millions of streams per month.
“We are thrilled to have Lesley join HitFix as the newest member of our senior management team,” said Sargent. “Her deep entertainment background and track record speaks for itself, and the success and leadership that she brought to her role at Moviefone is exactly what HitFix is looking to tap into during this key moment in our own growth.“
Prior to joining Moviefone as a Partner Relations Manager in 2004, Kallet Rose worked in interactive theatrical marketing at Warner Bros. Pictures, helping to develop successful online campaigns for films such as the Harry Potter franchise and Ocean’s Eleven. Kallet Rose is a graduate of the University of Michigan.
“It’s an incredible time at HitFix and I’m excited to play a part in their continued evolution,” said Kallet Rose. “I’ve been watching the site from afar for some time, and have been continually impressed by both the quality of their original content and their targeted multi-platform strategy, which has enabled their rapid expansion into one of the key players in the online entertainment space.”
HitFix is the fastest growing provider of authentic entertainment news and video on movies, music, TV, humor and events, reaching one of the highest compositions of 18 to 34 year old consumers in entertainment. With their influential editorial voice and video content, HitFix’s nationally recognized editorial team drives consumer discovery, conversation and choices around what’s next in entertainment. HitFix delivers the content consumers want and advertisers need. Delivering 90 million monthly videos streams and driving the entertainment choices of 300 million monthly viewers both in their home and on the go, HitFix is rapidly becoming The Entertainment Authority. Everywhere.