LOS ANGELES, May 7, 2013 -- HitFix (www.hitfix.com), the fastest growing provider of authentic entertainment news, announced today that, effective immediately, TV Tattle (www.tvTattle.com) has joined HitFix's growing family of popular entertainment blogs that includes Alan Sepinwall's “What's Alan Watching,” Drew McWeeny's “Motion Captured” and Kris Tapley's “In Contention.”
 
"Both HitFix and TV Tattle are committed to delivering timely and relevant entertainment news," said Jen Sargent, HitFix CEO. "TV Tattle has become a must-read for those who love television and HitFix is driving consumer discovery, conversation and choices across all aspects of entertainment. This brand aligns with our goal of bringing the most conversation worthy and engaging content to fans.”
 
Since launching the site independently in 2000, founder Norman Weiss built TV Tattle into something that is seen as “an addictive daily read for Hollywood power-players, entertainment journalists and TV fans alike” (The Hollywood Reporter). But on April 18 of this year the site went dark, with a message to fans that simply read "TV Tattle is calling it quits. This is the end of the line. Thanks for reading."
 
When reached for further comment, Weiss explained that his decision to shutter the site was not driven by any loss of love for TV journalism, but a difficult landscape for driving ad revenue independently, in spite of the site’s popularity. Upon hearing this, HitFix immediately contacted Weiss to discuss joining forces.
 
"TV Tattle has been a daily part of my TV news diet for so long, I wasn't sure anything could fill the void created by its shutdown,” said Alan Sepinwall, Sr. Editor and TV Critic for HitFix. “I'm very proud that HitFix could play a role in bringing Tattle back to life."
 
"HitFix is the perfect fit for reviving TV Tattle,” added Weiss. “I'm excited and grateful for this opportunity to continue doing what I have been doing."
 
TV Tattle is now available at www.hitfix.com/TVTattle, as well as at its original address of www.tvTattle.com.
 
About HitFix
Co-founded by Jennifer Sargent and Gregory Ellwood,  HitFix is the fastest growing  provider  of  authentic  entertainment  news  and  video  on  movies,  music,  TV  and  events,  reaching  one  of  the  highest  compositions  of  18-34  year  old  consumers  in  category.    With  their  influential  editorial  voice  and  engaging  journalistic  and  video  content,  HitFix’s  nationally  recognized  team  leads  the  conversation  around  what’s  next  in  entertainment.    With  over  3.5  million  monthly  uniques  on  site and  50+  million  through  their  video  distribution,  HitFix  is  rapidly  becoming  the Entertainment Authority, Everywhere.