LOS ANGELES, June 24, 2013 -- HitFix (www.hitfix.com), the fastest growing provider of authentic entertainment news, today announced the launch of HeroFix, a new channel dedicated to sharing the latest and greatest from the superhero universe. A joint partnership with top comic site Comic Book Resources (CBR), HeroFix coverage will include comic book news and previews as well as general pop culture – film, TV and more – as it increasingly crosses into the world of superheroes. This strategic partnership goes beyond editorial to also see HitFix representing CBR in the advertising arena, creating a first to market opportunity for clients.
“From films such as ‘Man of Steel’ to TV’s ‘Arrow’ and the upcoming ‘Marvel’s Agents of S.H.I.E.L.D.,’ comic books and superhero storylines are driving pop culture now more than ever,” said HitFix co-founder and Editor-in-Chief Gregory Ellwood. “We are thrilled to partner with an outlet of CBR’s stature to combine forces for this exciting new channel.”
“Where once comics were just a part of pop culture, today they’re leading the charge and it’s incredibly exciting to see how diverse, mainstream audiences embrace this vibrant material,” said Comic Book Resources owner Jonah Weiland. “HitFix is at the top of their game in bringing entertainment news to their smart and discerning readership, and we are thrilled to be a part of their evolution in bringing this highly sought-after content to a wider audience.”
HeroFix is now available at www.hitfix.com/HeroFix.
Co-founded by Jennifer Sargent and Gregory Ellwood, HitFix is the top destination for 18-34 year old consumers to discover what's next in entertainment news and events. HitFix calls on the talents of renowned entertainment journalists such as Alan Sepinwall, Drew McWeeny, Daniel Fienberg, Kris Tapley and Melinda Newman to produce wide-ranging news, interviews and commentary on all aspects of entertainment. On a monthly basis, the site reaches over 4 million uniques and over 60 million users across their multi-platform video distribution. For more information visit www.HitFix.com, www.facebook.com/hitfix, www.twitter.com/hitfix or www.youtube.com/hitfix
About Comic Book Resources?
Founded by Jonah Weiland in 1995, Comic Book Resources is the premier online comics resource. Renowned for its high quality, diverse content, CBR covers all aspects of the comic book publishing landscape including adaptations in film, television and video games. CBR draws a loyal audience of over 5 million readers every month. In 2009 and 2011, CBR received the Eisner Award (the most prestigious award in the industry) for Best Comics-Related Periodical/Journalism. For more information visit www.ComicBookResources.com www.facebook.com/comicbookresources or www.twitter.com/cbr