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On the one hand, it's totally unseemly and self-serving to put one's own article at the top of the daily roundup. On the other hand -- well, there is no other hand, but I'm doing it anyway. With "Skyfall" hitting UK screens on Friday, I donned my Guardian columnist hat to look into at the film's layered, long-haul promotional campaign, which combines stripped-down marketing materials -- posters focusing chiefly on the 007 brand, scarcely mentioning the A-list names involved -- with a relentless assault of brand placements and tie-ins, ranging from Heineken to Tom Ford to the Queen. (You tell me she isn't a brand.) The approach has box office pundits expecting the biggest-ever global gross for a Bond effort -- will it pay off with audiences? [The Guardian]
GKIDS gears up the campaign for their four animated feature contenders. I'll be writing about this in more detail soon, but I just saw "Le Tableau" and it's a contender to be reckoned with. [The Vote]
On that topic, the Academy has set a November 1 deadline for all entries in the Best Animated Feature race. [Thompson on Hollywood]
Sasha Stone examines the current state of the Oscar race, with the shadow of the US presidential election hanging over her. [Awards Daily]
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