Sony Classics (or maybe it's big Sony behind the scenes) is getting interestingly Tatum-centric with its "Foxcatcher" marketing as of late. First there was the new poster for the film earlier this week, which featured the "22 Jump Street" star front and center, and today a new teaser trailer is quite focused on the heartthrob's contribution to Bennett Miller's film.
Maybe this is part of the groundwork for an eventual lead actor push for Tatum. It was Carell who won the lion's share of applause out of the Cannes Film Festival, but there are early intentions to campaign both for Best Actor in the Oscar race. We've spotlighted the company "Foxcatcher" would join if indeed the film were to land two lead nominations, but as that data portrays, it's an uphill climb and it's been a long time since the last example. Still, there are some films that seem built for that kind of distinction. And "Foxcatcher" seems like one of them.
Or maybe at the end of the day Carell finds himself in supporting alongside Ruffalo, with a fierce angle on winning the Oscar. I'm told that's not the plan, but you never know how things will unfold.
And not to read too much into this marketing, mind. Tatum is also the film's best shot at making money at the box office, and the film is also very much his story. But while trailers and clips have shown that Carell is doing something way against his usual grain in this film, the marketing hasn't focused on him just yet and I find that interesting.
Check out the new trailer above. "Foxcatcher" hits theaters Nov. 14.