Cannes Film Festival 2013

Are distributors letting 'Mud' slide?

Jeff Nichols's latest was a hit at Cannes, so why has no one bought it?

<p>Jacob Lofland, Matthew McConaughey and Tye Sheridan in "Mud."</p>

Jacob Lofland, Matthew McConaughey and Tye Sheridan in "Mud."

Credit: Everest Entertainment

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"Mud," the third feature to date from "Take Shelter" director Jeff Nichols, has been on my mind a fair bit recently -- more than I'd customarily expect for a film I only kinda-sorta liked when I saw it two months ago. But I'm wearing my pundit's hat rather than my critic's one as I write this, and as the first rumblings of the fall festival season are heard in the near distance, one question about the film seems rather pertinent: put plainly, where the hell is it?

Of the 22 films that unspooled in Competition at Cannes back in May, 16 have already secured US distribution. The exceptions are, by and large, understandable ones: Carlos Reygadas's "Post Tenebras Lux" is proudly impenetrable esoterica, with or without a Best Director award, "After the Battle" is politically remote and critically drubbed, while "Paradise: Love" is an explicit arthouse provocation that broaches touchy themes of race and female sexuality. Alain Resnais's "You Ain't Seen Nothin' Yet" may have more name appeal than any of these, but its concentric theatricality makes it a mighty hard sell to non-French audiences.

Why "Mud" is in the company of these films, however, is more of a mystery. It's American, for starters, and boasts major marquee names in Matthew McConaughey and Reese Witherspoon. It has a hot director in Nichols: "Take Shelter" may not have lit up the box office last year, but it was a significant critical story that portended a larger breakthrough. More to the point: it's his most mainstream and broadly accessible film to date, a blend of Southern-fried nostalgia and genre adventure that expressly calls "Stand By Me" to mind, alongside the literary spirit of Mark Twain.

As if all this doesn't make it sufficiently sellable to high-end indie distributors, the film was a sizable hit at Cannes. It was always going to be too commercial (ironically enough) to impress Nanni Moretti's jury, but I can testify that its press screening was one of the most enthusiastically received of the entire festival: applause over the end credits was long and loud, with several whoops thrown into the mix, while afterwards, a range of reputable colleagues, American and otherwise, declared themselves thoroughly charmed. (Pete Hammond, as reliable a barometer of popular appeal as any, told me it was his favorite film in Competition.)

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"Mud" surely benefited from being the last film screened in the lineup: after 10 days of heavy-duty art cinema, even the most studious critic will be more receptive to a film that, if not quite lightweight, certainly plays a little more to the gallery. And several critics shared my reservations about it, particularly with regard to its tone-deaf, feel-good third act, which turns a delicate David Gordon Green-esque mood piece into something a shade closer to "Old Dogs." As sometimes happens with festival films, the agnostics may grow in number as it travels further, but it's always going to be well-liked.

No surprise, then, that the O-word was bandied about considerably in the immediate wake of "Mud"'s premiere -- with its blend of star power, auteur cred and timeless coming-of-age storytelling (it's not a period piece, but it may as well be), it's the most outwardly Academy-friendly title that screened on the Croisette this year. At the very least, a Best Actor push for Matthew McConaughey -- currently having the best year of his career, and likely to be the focus of a twin supporting campaign for "Magic Mike" -- seemed plausible, even if he's slightly subordinate to the film's teenage lead, Tye Sheridan. A Best Original Screenplay nod for Nichols looked an even easier get, particularly considering the category's extreme sparseness this year. (More on that tomorrow.)

Why, then, has there been no noise from US distributors? It's the kind of film that Fox Searchlight could well polish into a word-of-mouth sleeper and awards player -- but they may have their hands full with other contenders. Sony Pictures Classics handled "Take Shelter" last year, and the director's follow-up would fit neatly in their wheelhouse. They currently lack a Best Picture pony beyond "Amour" -- which, Palme d'Or prestige notwithstanding, is a dark horse for any number of obvious reasons. What about "Mud" has prevented them from stepping in?

As Kris and Anne mentioned in last week's Oscar Talk podcast, "Mud" is one of the titles that will be looking to get a second wind at the Telluride and/or Toronto festivals, where prospective buyers can have another look and reassess how it might fit into their slate. First, however, it has to show up in those festivals -- and while there are further additions to be made to the Toronto lineup, "Mud" wasn't in the first wave of selections announced yesterday. (Meanwhile, the news just landed that "Mud" has been selected as the opening film of the Deauville Festival of American Film next month.)

Of course, it could all fall into place before the festival season. "Mud" is hardly the first major Cannes title to be left in limbo through the summer: two years ago, Alejandro Gonzalez Inarittu's "Biutiful," which met with split reviews but shared the Best Actor gong for Javier Bardem, had to wait all the way until late August before finally finding a home with Roadside Attractions. Roadside probably wasn't the outfit "Biutiful" entered Cannes aiming for, but they did well by the film, steering it through the festivals and ultimately landing it two top Oscar nominations. A similar outcome, with a similar company, might await "Mud," but it shouldn't be taking people this long to bite. 

For more views on movies, awards season and other pursuits, follow @GuyLodge on Twitter.

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Guy Lodge
Critic
Guy Lodge is a South African-born critic and sometime screenwriter. In addition to his work at In Contention, he is a freelance contributor to Variety, Time Out, Empire and The Guardian. He lives well beyond his means in London.

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  • Default-avatar

    Liz

    I think Moonrise Kingdom is a Focus Features product. Unless Fox is involved in a way that I'm not aware of.

    But you're right in that it's weird that no one has picked it up yet, especially considering that the director is a known quantity. It seems much more commercial than Take Shelter was, and that didn't have trouble securing distribution, to my knowledge.

    July 25, 2012 at 11:16AM EST Reply to Comment
    • Guypic_talkback_profile

      Guy Lodge Shit, you're quite right. Total mind-slip there. Will correct as soon as possible -- apologies!

      July 25, 2012 at 11:44AM EST
  • Default-avatar

    Anton

    16 + 5 = 22?

    July 25, 2012 at 4:02PM EST Reply to Comment
    • Guypic_talkback_profile

      Guy Lodge I didn't mention In the Fog, which is also distributorless. Figured I had enough examples to make the point.

      July 25, 2012 at 5:36PM EST
  • Default-avatar

    Guest Guesto

    I hope this is not considered too off topic but I was wondering if anyone knew what is going on with "Inside Llewyn Davis"?

    That's another high pedigree movie that seems to have completely fallen off the map.

    July 25, 2012 at 4:25PM EST Reply to Comment
    • Guypic_talkback_profile

      Guy Lodge Well, the difference is that Inside Llewyn Davis hasn't been screened yet. So it isn't on the map yet, so to speak.

      July 25, 2012 at 5:37PM EST
    • Default-avatar

      Guest Guesto That's a difference. Wouldn't you agree, however, that a movie that alegedly wrapped production months ago and comes from from Oscar winning filmmakers who rushed to finish and release their last film before the end of 2010 and was, until recently, largely expected to come out this year, would appear on some people's radars?

      If nothing else's it's the very fact that the movie has virtually no presence (festival or otherwise) that made me curious if anyone knew if it was going to be postponed to next year.

      July 25, 2012 at 5:56PM EST
  • Default-avatar

    Erik

    Is it up to players like Nichols and the producers to meet with distributors and pitch the film? Or is it more a matter of SPC, Fox Searchlight, etc. just deciding to pick up the film?

    July 25, 2012 at 6:27PM EST Reply to Comment
    • Guypic_talkback_profile

      Guy Lodge A bit of both.

      July 26, 2012 at 1:31PM EST
  • Default-avatar

    GlennAU

    "In the Fog" and "You Haven't Seen Anything Yet" have Australian distribution! Crazy, and yet "Mud" does not? I'll never understand some boutique distributors.

    July 26, 2012 at 12:13AM EST Reply to Comment
  • Default-avatar

    Joe7827

    I just thought I'd say that I really liked the title of this article. (Yes, it took me a while; but eventually, I laughed.)

    July 27, 2012 at 9:20AM EST Reply to Comment

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