For the first time in its history, the Academy of Motion Picture Arts & Sciences has created a visual identity for the organization with a logo.

"The new logo spotlights the Oscar from above — creative a triangular shape and uniting the 'A' of the Academy with our iconic statuette," reads a statement at a new wing of the official AMPAS website. "This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences year-round."

It's all part of an image plan that has been in the works for a couple of years and will be a driving force leading up to the much-anticipated unveiling of the Academy Museum in 2017.

"I think that it is a tremendous view of our Academy, its history, told through a very contemporary way," AMPAS president Cheryl Boone Isaacs says in one of a few videos featured at the website.

Check out the new Academy logo below and tell us what you think.

New Academy logo

Kristopher Tapley has covered the film awards landscape for over a decade. He founded In Contention in 2005. His work has also appeared in The New York Times, The Times of London and Variety. He begs you not to take any of this too seriously.