I never much cared for the term "Oscar bait," at least the consistency with which it's tossed around and the connotation it carries. (Though I'm well aware we launched a feature recently called just that.) Maybe I'm naive, but I don't believe anyone sits down to map out an Oscar movie. It's turning evening, you're chasing the light, the crew's tired, you have tomorrow's schedule to iron out…the last thing you're thinking about are the awards prospects of your project. And I think anyone who feels differently hasn't spent much time on film sets.
Beyond that, it just seems to me a disdainful way to diminish or discredit films of a certain ilk. Biopics, "issue" films, projects shrouded in the prestige of respected and/or previously awarded source material or high-caliber acting ensembles, they signal something for many -- a red flag. Which is odd, but maybe that speaks to the track record of such projects more than the inherent thing of it all. So it's with hesitation that I even begin to say this, but 2012 seems to be the year the "Oscar bait" got good.