Interview: Arts & Crafts exec Kieran Roy talks 10 more years of indie rock
Earlier this month, the Canadian indie label Arts & Crafts celebrated its 10 years of existence by combining its biggest assets -- its artists -- on stage at the Field Trip Festival in hometown Toronto and on a genre-spanning compilation "X." A reunited Broken Social Scene performing classic "You Forgot It in People" headlined the former, while BSS and its members, Feist, Ra Ra Riot, The Hidden Cameras and other A&C acts collaborated for the latter.
Arts & Crafts has survived these 10 by expanding outward from "You Forgot It in People," starting with BSS and its solo and reformed offshoots, then to new original artists, then into different mediums and revenue sources. It's not just a label, but a management firm, merchandiser, and publisher; A&C has segued through the tumult of digital retail, the resurgence of vinyl and the advent of streaming services like Spotify to find new music audiences. But it doesn't stop at audio: they've partnered with visual artists like photographer Norman Wong and fashion designer Jeremy Laing for unique presentations of their artists' unique brands of indie rock.