Cannes Film Festival 2013

Christmastime for Mariah Carey and 'Fallon' vs. John Travolta and Oliva Newton-John

Music videos made for viral marketing

Today is a lesson for making-of viral hits. Make them very darling or make them insanely bad. These two particular approaches are exemplified by Mariah Carey with Jimmy Fallon and the Roots, and by John Travolta with Olivia Newton-John. Both clips are for Christmas. Both will succeed in procuring clicks from the collective Internet. One is what we could call "nice," the other "naughty."

First off, Carey stopped by "Late Night with Jimmy Fallon" and video recorded her hit "All I Want For Christmas Is You" with her host and house band The Roots. It was done in a similar "home movie" style that Fallon has done other hits, like with Carly Rae Jepsen and "Call Me Maybe." This one is particularly successful with a dash of children singing and a prominent kazoo and Casio "drum" parts. The result is a better Wednesday.

Secondly, John Travolta and Olivia Newton-John reunited for a Christmas album this year, if you haven't heard (or seen), and for it they combined for "I Think You Might Like It," a music video weaved from iPhone footage and your nightmares. It features a crumpled Kleenex, an inexplicably slow-moving vehicle, a cheesy "I'll run for you" jaunt and footage taken at an airport. Did you know Travolta has his pilots license? Of course you did. Merry Christmas and pick up your jaw from the floor as you leave. The result of this video is also a better Wednesday.

Holidays are just full of misfires, crass commercialism, unnecessary slow-motion and unwieldly ways of dress. Some just do it better than others. Enjoy both videos-gone-viral below.

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    briguyx

    You might want to check out the video Richard Marx did for his excellent new Xmas song, "Christmas Spirit." It's full of star cameos!

    December 5, 2012 at 6:27PM EST Reply to Comment
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    Oregon_Dude

    Mariah Carey is old,fat and very fugly looking. Why is she a singing star?

    December 5, 2012 at 7:47PM EST Reply to Comment
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      stormy ur ugly im suree

      December 5, 2012 at 7:59PM EST
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      Post a comment...She's not old. she just gave birth to twins a few monthe ago. you try.looking your best after.that.

      December 5, 2012 at 8:04PM EST
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      fatal i think that is closer to 2 years ago-and it was a C section with a tummy tuck followed by a Jenny Craig weight loss endorsement contract-there is no excuse for MeMe to still be as fat as Santa-she was paid millions to lose weight she had surigally removed and has been hiding behind photoshop since-Jenny should really sue for fraud

      December 5, 2012 at 10:29PM EST
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    stormy

    mariah carey is not fat n ugly. so stop haten on her cuz u aint her

    December 5, 2012 at 7:57PM EST Reply to Comment
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    fatal

    is MeMe wearing star pasties on her taped up udders??-she is really trying to drag them across the floor here as well-the difference here is MeMe is yet again sitting on Santa and suffocating Christmas pushing her Christmas song at Christmas cause apparently it is the ONLY song she can sell-basically as gag gifts for people you hate at office parties and for department stores and hotel elevators-causing even more depression and holiday insanity then there is already and Travolta and Olivia are doing this for charity-not as their only income-the money is going to a good cause not another Bentley for the Queen of MeMe's over indulgent completely selfish lifestyle-plus as seen here-without all her dubbing filtering editing and photoshop magicians-MeMe in real life is just kind of flat and disappointing -her constant blow hard self complimenting attitude is just plain irritating-the only thing that saves this is Jimmy, the kids and the kazoo-MeMe just looks like a stuffed sausage snobby acting like she is doing everyone else in the room a favor-and that "air pointing" to draw attention to her own singing is creeping me out

    December 5, 2012 at 10:25PM EST Reply to Comment
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      Feyriin I wonder what the internet would be like without people rage commenting on people that don't personally affect them in any way.

      December 6, 2012 at 3:22AM EST

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