Sure, you could see Lady Gaga, Soundgarden and Coldplay at the South By Southwest Music Conference next week.

But then you could see dozens of other hot artists that might not be on your radar yet.

Here's a breakdown, with music streams, of 20 artists you may very well fall in love with, from the punk souls of Ghetto Ghouls and Perfect Pussy, to rappers like Stalley and Black Milk, psych like Destruction Unit, dance like Tomas Barfod, pop like Samsaya, noise like Bo Ningen, metal like Black Tusk, country like Lydia Loveless and more.

Check out more music below. What are you excited to see at SXSW this year?