Though the letters SXSW catch in my throat as they're said, it's about that time to load up your potential schedule for the Austin-based music conference, with new headlining additions of Vampire Weekend, Fitz and the Tantrums, Macklemore & Ryan Lewis, Tegan and Sara and more.
Organizers announced a new crop of talent today, which will be scheduled soon to play between the dates March 12-17. The entirety of SXSW -- which includes film, education, interactive and comedy elements and conferences -- runs March 8-17.
Eagles of Death Metal, Local Natives, Frightened Rabbit, Black Lips, Wild Belle, The Besnard Lakes, Camera Obscura, Mr MFN eXquire, The Thermals, Immaculate Noise favorite Icona Pop, Allah-Las, AZARI & III, Bleached, Merchandise, and Psychic Twin are also among the fresh faces on the slate.
Already confirmed are Angel Haze (where's Azealia Banks?), Major Lazer, Wavves, Thurston Moore, Klaxons, Gallows, Alt-J, The Bug, Eric Burdon, Brendan Benson, Of Mice and Men, Marnie Stern, Why?, Black Moth Super Rainbow, Cold War Kids, The Joy Formidable, Dawes, Robyn Hitchcock, Richard Thompson, Toro Y Moi, Thee Oh Sees, Unknown Mortal Orchestra, Charli XCX, Black Joe Lewis and the Honeybears, top 10 album-makers Hundred Waters, The Hood Internet, Toddla T, Ezra Furman, Turbo Fruits, Akron/Family, Civil Twilight, Guards, Suuns, ITAL, Haim, Dusted, Fear of Men and White Lung.
The names already mixing you up? Me too. Start parsing at the SXSW Music site, which has a complete music artist listing.
Badges for the music portion can be bought via SXSW. Today is the last day your attendance will cost less than $700.