Releasing an album in what's considered a traditional rock album cycle sometimes doesn't make sense. For the teeming numbers of lost or forgotten rock records -- decent, independently-released ones -- it doesn't work at all. Some projects are too special to fall into the 2-3 year, 2-tour support, single-video-radio-album-wash-repeat. Under the folkloric, ambiguous wisdom of "spend money to make money," there will expenditures without enough knowledge from the fans' part to see revenue at the end.
Kansas City band The Architects have created a "high-concept" soundtrack album and accompanying five-episode comic book "Border Wars," and found it high time they experimented with crowd-funding. After five studio album releases and high-visibility stints with My Chemical Romance, Flogging Molly and the Warped Tour, the Architects culled the opinions of their own fans to develop an Indiegogo model and self-sustaining execution that seemed realistic (and wouldn't make their base wretch).
"Doing more creative work more often makes a lot of sense to me with respect to sustainability," frontman Brandon Phillips told me in our email interview. "That way you are entering into an ongoing conversation with your fans or supporters instead of showing up for a booty call once a year."
This week, "Border Wars" reached its kick-off $10,000 goal. Interested parties can still preorder a hard copy of the comic and album... for half a day more. Below, Phillips gives his opinion on comics, on when it's NOT OK to crowd-fund and on where Justin Bieber's records are actually being made.