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As some of Marvel's sub-franchises die down, they could start looking for other ways to continue them. They also might want to tie the pretty disparate "Guardians" franchise into the main Thor/Cap/Iron Man franchise triumvirate. Making Quill the forgotten son of Odin would both allow for the Norse adventures to continue in another franchise well after the "Thor" series ends and it would give the Guardians a reason to interact with some previously established Avenger-type characters. Odin's both pretty old and not a human; it's not unreasonable to assume that tales from Asgard have not reached Xandar and the Corps. Plus, we could see how any being arriving on Earth via the Bifrost could be perceived as an angel. That mode of transportation is downright majestic.