Rate This Image
As head of Big Machine Label Group, Nashville-based Borchetta is responsible for breaking Taylor Swift, as well as The Band Perry, so he knows a thing or two about recognizing raw talent. Unlike Interscope chairman Jimmy Iovine, who gives advice from the perspective of a label head and a producer, Borchetta would pair the record head view with that of a top radio promotion man, which he was for the first half of his career. He could tell if the singers have what it takes to get on radio and let them know that a radio promo tour makes competing on "American Idol" look like a day at the beach.
- Melinda Newman