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What she's shilling: Nothing but her own sex appeal, apparently; Cruz has nothing in theaters until Woody Allen's "Nero Fiddled", which seems a likely candidate for a fall release.
Nominations and wins: Cruz is 2-for-1 at the big show; she won Best Supporting Actress in 2009 for her performance in Allen's "Vicky Cristina Barcelona" and was nominated for both "Volver" (Best Actress) and "Nine" (Best Supporting Actress).
Lowdown: Cruz is a favorite of the Academy (to score a nomination for a critical and commercial flop as big as "Nine" is a pretty major indicator of that), so her invitation to present is hardly surprising. She's also, of course, gorgeous, which certainly doesn't hurt.