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BubbleWatch: ABC's 'Don't Trust the B---- in Apartment 23'
SHOW: "Don't Trust the B---- in Apartment 23"
IN ITS FAVOR: Solid reviews, great cast and decent early numbers.
AGAINST IT: "Don't Trust the B----" immediately became the latest "Modern Family"-dependent comedy on ABC's roster, with a precipitous drop-off from its lead-in and a bigger drop when airing after "Modern Family" repeats.
OUR TOTALLY UNINFORMED GUESS: It's too early to tell. ABC's going to need as many airings as possible to figure out how this one is trending. At least in the early-going, "Don't Trust" is retaining comparably to "Happy Endings" and if that continues, ABC will certainly want to give the comedy more exposure. However, if numbers plummet in the next two weeks, ABC could still beat a hasty retreat.