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BubbleWatch: The CW's 'Gossip Girl'
SHOW: "Gossip Girl" (The CW)
IN ITS FAVOR: People still talk about "Gossip Girl," which is almost as important as people watching "Gossip Girl." Whether it's annoyance with Blair-and-Dan or outrage at Chuck's latest personality change, "Gossip Girl" gets people chattering in a way that most shows on The CW don't. In addition, while none of the stars have become big screen breakouts, there's value to holding onto Blake Lively and Leighton Meester for another year and capitalizing on their high profiles. "Gossip Girl" also continues to, relatively speaking, be a strong performer in The CW's core young female demo.
AGAINST IT: The overall "Gossip Girl" audience has become almost comically small and that's even by CW standards. How much of that is the show's ultra-competitive Monday 8 p.m. time slot? Certainly some, but it's not a trend that's likely to be reversed.
OUR TOTALLY UNINFORMED GUESS: Smart money has "Gossip Girl" back for another season, possibly with a reduced episode order, to tie up loose ends. That sounds about right.