From 'Chuck' to 'V' to 'Human Target,' HitFix handicaps TV Shows on the Bubble
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BubbleWatch: ABC's 'V'
IN ITS FAVOR: Thanks to strong promotion, a recognizable brand name and some enthusiastic reviews, "V" premiered to big numbers in its limited run last November. The show still has a terrific cast, a solid production infrastructure in Vancouver and there's a sense that the addition of a new showrunner brought a little more clarity to its creative direction.
AGAINST IT: Ratings had already plummeted after the premiere, but since returning from its extra-long hiatus, numbers for "V" have been weak, to say the least. "V" has been losing to NBC's "Parenthood" in the key demo and getting clobbered even by repeats of CBS' "The Good Wife" in total viewers. Granted that "Lost" has always been useless as a lead-in, regardless of compatibility, "V" has been squandering a substantial lead-in every week.
OUR TOTALLY UNINFORMED GUESS: It's our hunch that ABC understands that "V" hasn't been given a fair shot. The November mini-launch got an OK sampling, but whatever momentum existed was squandered by the four month disappearance. ABC then put "V" in a tough time slot with an insular lead-in. We expect ABC to cancel "FlashForward" and bring "V" back with a short leash in the fall, assuming that the "V" creative team can pitch ABC on a viable and intriguing second season.