Predicting the box office battle from May to August
2. Toy Story 3
Opening Day: June 18
Pros: Most studios think it will be the biggest movie of the summer because it has huge awareness and interest across all demographic quadrants (that means everyone from Grandma to the little ones wants to go). Word is it also plays like gangbusters.
Cons: Awareness doesn't always translate into buying tickets. Has the 11 years since "Toy Story 2" just been too long a wait?
Projected Box Office: $340 million
Lowdown: It won't beat "iron Man 2," but it could be close.