You'll never guess how early Europe gets Marvels' super group debut
Have you booked your summer vacation yet?
The advent of social media, illegal digital sharing and duplication has made co-ordinating worldwide releases a very complicated matter for most of Hollywood's big studios. And when it comes to summer tent poles, there is a lot at stake. On average, over 60% of a movie's revenue now comes from international ticket sales. In fact, some films you would think of as bombs stateside are considered hits by your friends across the globe ("In Time," "A Dangerous Method" are two recent examples). This summer studios are jockeying with overseas release dates because the Summer Olympics always create a dent in international revenue and are taking place in the U.K., one of the world's top 10 grossing markets. This has lead to some of the most anticipated films of the year being scheduled sometimes weeks before a typical U.S. summer debut. So, if you really want to see any of these films first you might want to make your travel plans now. (It's true what they say, Paris is really beautiful in April.)