If Paul Lee had the right way of saying nothing at all, FOX's top executives were stuck in a less winnable position when it came to the "American Idol" rumors that swirled all week.
Obviously, Peter Rice and Kevin Reilly would have loved to use their press tour session as a grand coronation for possible new judges Steven Tyler and Jennifer Lopez (if rumors are correct). Instead, all they could do was repeat over and over and over again that no announcement would be made until deals have actually been signed.
Legally, Rice and Reilly had no choice.
Theatrically, it was a major missed opportunity and the increasingly terse "No comments" from Rice were a poor substitute.