New ABC Entertainment President Paul Lee arrived at press tour after only 36 hours on the job and presumably without even decorating his office. He made it clear up-front that he wasn't going to (or couldn't) speak to predecessor Steve McPherson's abrupt departure less than a week earlier. He also made it clear that he was still in the earliest phase of communicating with the network's talent and getting a lay of the land.
Still, he showed up and faced reporters and even if he didn't deliver a single soundbyte of substance -- How could he? -- he set an agenda and established certain keywords so successfully that we all knew to write about Lee's devotion to branding, his love of "Modern Family" and his recognition that although a broadcast network can't be run like a cable network, certain programming strategies can be similar.
And yes, we were all charmed by his British accent, which probably added meat to the bones of his answers.