Why 'Boardwalk Empire' and Matt LeBlanc were winners and 'S#*! My Dad Says' and David Schwimmer were losers
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Winner: MTV's 'Jersey Shore'
"Jersey Shore" didn't need the Television Critics Association to become a smash hit and most TCA members don't particularly need "Jersey Shore" to live a well-rounded life. But MTV, properly sensing a so-so day of cable offerings, added the "Jersey Shore" cast at the last second and got the biggest media bump of the press tour's second half. Few reporters if any were able to walk away from the frequently hilarious panel without writing about it and whether the articles, tweets or blog posts were mocking, baffling or admiring, the mere mainstream press acknowledgement of Snooki and The Situation probably somewhat benefitted both sides.