Good times for Seth Rogen, not so much for Seth MacFarlane
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Loser: "The Rover"
Release date: June 13
Domestic box office as of June 30: $980,000
International box office as of June 30: NA
Lowdown: On paper this looked like a no-brainer. Robert Pattinson in a near-future thriller starring in the David Michôd's follow-up to the 2010 critical hit "Animal Kingdom." Instead, despite strong marketing, "The Rover" has been an extreme disappointment for A24. Could it be the release date? The subject matter? The mixed reviews? Pattison's limited publicity schedule? Probably a combination of that and more, but in hindsight, debuting at a different festival (Sundance or Toronto instead of Cannes) and opening in the fall might have been the safer way to go.