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Will "Toy Story 3" be the biggest film of the summer, let alone year?
The media don't seem that interested yet, but early polling has every distributor in town betting that Pixar's "Toy Story 3" isn't just the biggest film of the summer, it could be the highest grossing picture of the year. In 1999, "Toy Story 2" made $245 million. Eleven years later, general ticket prices are much more expensive not to mention the extra charge for 3-D tickets.. There will also be little animated competition for "Toy Story" as the only other big gorilla on the release schedule, "Shrek Forever After," will have debuted a month before. In terms of four quadrant entertainment (meaning kids, teens, twenty somethings and adults all want to see it) the only real competition might be fellow Disney stablemate "The Sorcerer's Apprentice" four weeks later (and that's a big if). Moreover, the picture won't even lose any 3-D screens until Universal's "Despicable Me" opens on July 9 and it's unclear if that unknown quantity can put a major dent in its grosses. All said, "Toy Story 3" pretty much has much of the family market cornered till the end of the summer and that should make the Disney brass, very happy indeed.