Plus: Horror and comedies make their summertime mark
Winner: 'Blue Jasmine'
This "winner" could also go to Sony Pictures Classics for pulling a fast one on audiences and the media. The mini-major ran what turned out to be a stealth campaign for one of the best pictures of the year. Unlike most of Woody Allen's recent "good" films "Jasmine" didn't premiere out of competition at Cannes. Nor did it debut at an American festival like "To Rome With Love" at the Los Angeles Film Festival. Screenings didn't begin until very close to release meaning all the good buzz was going to hit social media fast. Throw in two almost back to back premieres in NY and LA, add a slew of rave reviews and Woody has one of the highest per screen debuts in art house history. "Jasmine" has now made over $15 million and should easily surpass "Vicky Christina Barcelona's" $23 million take. Classy and economical race to the winner's circle SPC.